Viral Loops Milestone Campaign Launch Checklist

Hunter McKinley

I am releasing my prelaunch checklist that I use for every single one of my viral referral programs.

This checklist was made after the 20+ milestone campaigns I worked on generating more than 100K signups. In addition, I drew inspiration and tested ideas from other campaigns such as Harry's and Product Hunt.

For my referral campaigns, I prefer to use Viral Loops.

Viral Loops has several options for referral programs but my favorite is Milestones. Milestone campaigns let you customize the reward each person will get and how many people need to be referred to earn a prize.

From my experience, the best way to get results is to have an easy first milestone and an amazing grand prize.

This essentially gets you a reverse bell curve. The majority of your signups will be, predictably, in your first milestone. I like to give away something small and digital. A good example would be a digital recipe book or a chapter of your ebook. The last prize will get about 20-30% of the signups depending on what it is. This is where the magic happens because if you’re on a shoestring budget or spending ad dollars to get the initial traffic, then you’re going to want to get the most bang for your buck. In other words, pay for 1 signup but they refer 10 or more friends, essentially 10 for the price of 1.

This checklist ensures that each of your milestone campaigns are setup consistently in the right order to maximize results.

Enjoy 🙂

Hunter McKinley
March 5, 2020

Talented Creative Strategist offering five years of marketing experience in mobile apps, e-commerce products and websites. This includes expertise executing innovative product marketing strategies while building brand loyalty with best in-class franchises.


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